Dear Teammates,
This month, my effort has been to collectively determine how much we can motivate ourselves in the current year so that we can get closer to achieving our set targets.
We have embarked on the path of change, and to bring about this transformation, we need to produce maximum output so that the materials used in food packaging can become more natural. We need to achieve our 2030 target of 5,00,000 tons per year.
To progress toward this goal, we must bring at least 60,000 tons of products to market this year.
We are aware that there were several challenges at the beginning of the year and we fell behind in productivity. Every challenge also brings opportunities, and we are striving to surpass our goals through our efforts. We are taking several steps in this direction, the key ones being:
- Increase in our productivity. We will work harder on our products and market and make them the best for bag applications so that we only need to focus on 40-70 GSM. We will also reduce our product range and have determined that a maximum of 6 products will be manufactured. We will make our machines capable of producing these products.
- Partnerships for other products. Our customers need similar products and we can provide these by partnering with other manufacturers. We have formed partnerships for wrap segment products (22-38 GSM) and greaseproof products. Our sales team will strive to take these products toward a minimum of 1000 tons per month.
- Change in Food Services mindset. Until now, we have considered ourselves as part of molded fiber production. This thinking needs to change. We need to work on providing the right products to customers, for which we will work on establishing a strong brand and building a supply chain. We need to play to our strengths. We have the Chuk brand through which we will provide multiple solutions to customers. In this series, we will provide 500 tons per month to the market through various partnerships.
- Momentum in new products. We have partnered to produce flexible packaging in India, and now the objective is to reach 500 tons per month this year, which will also prepare us for our PM4 project. The launch process for delivery containers is also underway, and we estimate that with proper marketing, we can reach 200 tons per month. We need to work in several other directions, and for this, we will strengthen the formation of the innovation team.
- Accelerating Jagriti. Our effort will be to commission the project in this financial year itself. Efforts are ongoing for this. Due to delays in receiving finance, we face challenges, but we have resolved to somehow bring suppliers along so that we can succeed and fully benefit next year.
I am seeing that change is coming to the organization and people are stepping forward to make decisions. I believe that as we take on more responsibility, our level of success will increase. My effort is to create a fearless team together with you so that we can successfully achieve the targets mentioned above.
With best wishes,
Yours,
Ved