Beyond the Green Label  

Can a package be “100% recyclable” and still not be sustainable?  

 The latest episodes of Good Garbage, hosted by Ved Krishna, uncover the answers. 
Materials expert Efrat Friedland breaks down the truth behind terms like bioplastic, compostable, and biodegradable, while exposing how greenwashing can hide behind technically correct claims.  

In another inspiring conversation, Anita Shah, Founder & CEO of Green Stem, shares how she built Africa’s first home-compostable food packaging plant using sugarcane bagasse—proving that real innovation starts with purpose and persistence.  

Tune in on Spotify and Apple Podcasts to know what’s really behind the “sustainable” label, and explore the stories, ideas, and innovations shaping the future of sustainable packaging. Your next perspective shift might just be one episode away.